Vengeance Music Society is a record label that I created. They sign underground rock bands and rappers in order to give them mainstream spotlight. The main objective of this project was to create an ad campaign. I wanted the overall project to have and an edgy, underground feel. Using black as the primary color and x-ray imagery accomplishes that. Complementing those with neon red and green gives it the in-your-face energy you’d want in a music company that promotes these genres.