Jon Hall
Designing for a Purpose

Produce Smoothie Packaging

Twang wants to bring variety to produce section smoothies. They want to have a fun brand, like commercial smoothie shops, and bring exciting flavors to the table while being just as healthy. To separate themselves from the competition I designed the packaging to be attention-grabbing and more functional with the use of straws on the smaller containers. The hand brushed logo creates a feeling of fun and spontaneity, along with the dominate design of mimicking smoothie flowing from the top of each carton to the bottom.

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